In this modern world which is noisy, loud & competitive. Being a quiet brand that makes great products is no longer enough.
If your seat still and think the quality will speak for itself, the competition will surpass you before you know what just happened.
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in Namibia or abroad cost-effectively and measurably.
Different Namibian business owners may come up with a handful of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.
Some businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers.
This is not an effective approach. There is never a guarantee that your business will attract customers just by existing. Even if it does, you may not attract as many customers as you need to make your business profitable.
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